{"id":2268,"date":"2009-06-03T11:26:08","date_gmt":"2009-06-03T10:26:08","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2009\/06\/03\/the-volvo-way"},"modified":"2009-06-03T11:26:08","modified_gmt":"2009-06-03T10:26:08","slug":"the-volvo-way","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2268","title":{"rendered":"The Volvo Way"},"content":{"rendered":"<p>I dag f\u00f6rel\u00e4ste jag i G\u00f6teborg hos kommunikationsbyr\u00e5n <strong>Solberg<\/strong>. N\u00e4rmare 40 personer kom till frukosten d\u00e4r jag f\u00f6ljde efter inledaren <strong>Charlie Nordblom<\/strong> fr\u00e5n <strong>Volvokoncernen<\/strong>. Charlie ber\u00e4ttade om <em>The Volvo Way<\/em>, ett v\u00e4rderingsprogram d\u00e4r Volvo bland annat&#8230;<\/p>\n<p><!--more--><br \/>\nanv\u00e4nt digital storytelling. D\u00e5 filmar man den som ber\u00e4ttar. I den modellen som Volvo anv\u00e4nder inspirerade av <strong>Ikea<\/strong> l\u00e5ter man medarbetare ber\u00e4tta oredigerat in i kameran. Inget manus inga klipp, detta skapar stark n\u00e4rvaro.<br \/>\nDetta \u00e4r en starkt emotionell metod som jag provat flera g\u00e5nger med tv\u00e5 olika filmproducenter. Snabbt, enkelt och kostnadseffektivt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I dag f\u00f6rel\u00e4ste jag i G\u00f6teborg hos kommunikationsbyr\u00e5n Solberg. N\u00e4rmare 40 personer kom till frukosten d\u00e4r jag f\u00f6ljde efter inledaren Charlie Nordblom fr\u00e5n Volvokoncernen. Charlie ber\u00e4ttade om The Volvo Way, ett v\u00e4rderingsprogram d\u00e4r Volvo bland annat&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2268"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2268"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2268\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}