{"id":2256,"date":"2009-05-28T11:00:35","date_gmt":"2009-05-28T10:00:35","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2009\/05\/28\/ssab-ahead-redan-pa-1200-talet"},"modified":"2009-05-28T11:00:35","modified_gmt":"2009-05-28T10:00:35","slug":"ssab-ahead-redan-pa-1200-talet","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2256","title":{"rendered":"SSAB ahead redan p\u00e5 1200-talet?"},"content":{"rendered":"<p>I g\u00e5r var jag i Borl\u00e4nge och tr\u00e4ffade kommunikationsm\u00e4nniskor fr\u00e5n <strong>SSAB<\/strong>. De flesta \u00e4r svenskar men en hel rad ocks\u00e5 fr\u00e5n andra l\u00e4nder eftersom man har verksamhet i ett 50-tal l\u00e4nder. Umg\u00e4ngesspr\u00e5ket \u00e4r d\u00e4rf\u00f6r hur som helst numera engelska i de h\u00e4r sammanhangen. Min n\u00e4rvaro handlade f\u00f6rst\u00e5s om varum\u00e4rkesbyggande och storytelling och vi hade workshop med sk\u00f6rdefest d\u00e4r vi sk\u00f6rdade SSAB-stories. D\u00e5 kom bl a diskussionen upp om..<\/p>\n<p><!--more--><br \/>\nhur l\u00e5ngt tillbaks man kan backa utan att bara bli museal.<br \/>\nEtt av v\u00e4rdeorden som SSAB har \u00e4r: <strong>Ahead<\/strong>.<br \/>\nJag h\u00e4vdade d\u00e4rf\u00f6r att SSAB var ahead redan f\u00f6r \u00f6ver 700 \u00e5r sedan. Detta eftersom de var f\u00f6rst. Man brukar ju s\u00e4ga att Stora Kopparberg \u00e4r v\u00e4rldens \u00e4ldsta f\u00f6retag och det \u00e4r fr\u00e5n de rottr\u00e5darna som dagens SSAB kommer.<br \/>\n\u00c4r man f\u00f6rst s\u00e5 \u00e4r man ju ahead.<br \/>\nAnnars \u00e4r det viktigt med dessa f\u00f6retag med l\u00e5nga arv och med rader av fusioner och f\u00f6rv\u00e4rv att  man f\u00f6rs\u00f6ker h\u00e5lla sig i nuet och framtiden i storysk\u00f6rdandet. Men g\u00e5r man tillbaks tycker jag man ska sk\u00f6rda utifr\u00e5n dagens v\u00e4rdegrund, allts\u00e5 bland annat utifr\u00e5n <strong>ahead<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I g\u00e5r var jag i Borl\u00e4nge och tr\u00e4ffade kommunikationsm\u00e4nniskor fr\u00e5n SSAB. De flesta \u00e4r svenskar men en hel rad ocks\u00e5 fr\u00e5n andra l\u00e4nder eftersom man har verksamhet i ett 50-tal l\u00e4nder. Umg\u00e4ngesspr\u00e5ket \u00e4r d\u00e4rf\u00f6r hur som helst numera engelska i de h\u00e4r sammanhangen. Min n\u00e4rvaro handlade f\u00f6rst\u00e5s om varum\u00e4rkesbyggande och storytelling och vi hade workshop&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2256"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2256"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2256\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}