{"id":2202,"date":"2009-04-08T13:07:12","date_gmt":"2009-04-08T12:07:12","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2009\/04\/08\/lyssna-och-delta-i-webb-2-0"},"modified":"2009-04-08T13:07:12","modified_gmt":"2009-04-08T12:07:12","slug":"lyssna-och-delta-i-webb-2-0","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2202","title":{"rendered":"Lyssna och delta i Webb 2.0"},"content":{"rendered":"<p>F\u00f6retag \u00e4r, enligt en unders\u00f6kning, usla p\u00e5 att bem\u00f6ta kritik i svenska bloggar. Ynka 6 procent av de negativa \u00e5sikter som framf\u00f6rs om f\u00f6retag i bloggar bem\u00f6ts av f\u00f6retagen sj\u00e4lva. <strong>Hans Kullin<\/strong> p\u00e5 <em>Burson-Marsteller<\/em> ligger bakom unders\u00f6kningen. 4 av 10 bloggare har k\u00f6pt varor eller tj\u00e4nster &#8211; eller avst\u00e5tt fr\u00e5n att k\u00f6pa, efter att ha konsulterat bloggar. Mitt r\u00e5d \u00e4r, som vanligt: <strong>Lyssna, delta och leverera<\/strong> sen som organisation era versioner av verkligheten, helst i ett storyformat. Det funkar, men kr\u00e4ver f\u00f6rst\u00e5s att man har n\u00e5gra stories s\u00e5 man inte hamnar i en meningsl\u00f6s reaktiv fajt p\u00e5 bloggen. S\u00f6k, finn, sk\u00f6rda, lyssna och delta i den sociala webben. <a href=\"http:\/\/www.dagensmedia.se\/mallar\/dagensmedia_mall.asp?version=229633\"><strong> H\u00e4r<\/strong><\/a> skriver <strong>Dagens Media<\/strong> om unders\u00f6kningen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>F\u00f6retag \u00e4r, enligt en unders\u00f6kning, usla p\u00e5 att bem\u00f6ta kritik i svenska bloggar. Ynka 6 procent av de negativa \u00e5sikter som framf\u00f6rs om f\u00f6retag i bloggar bem\u00f6ts av f\u00f6retagen sj\u00e4lva. Hans Kullin p\u00e5 Burson-Marsteller ligger bakom unders\u00f6kningen. 4 av 10 bloggare har k\u00f6pt varor eller tj\u00e4nster &#8211; eller avst\u00e5tt fr\u00e5n att k\u00f6pa, efter att ha&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2202"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2202"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2202\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}