{"id":2200,"date":"2009-04-06T15:43:02","date_gmt":"2009-04-06T14:43:02","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2009\/04\/06\/intervjuad-i-universum-quarterly"},"modified":"2009-04-06T15:43:02","modified_gmt":"2009-04-06T14:43:02","slug":"intervjuad-i-universum-quarterly","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2200","title":{"rendered":"Intervjuad i Universum Quarterly"},"content":{"rendered":"<p>I det aktuella numret av <strong>Universum Quarterly, 1\/2009<\/strong>, \u00e4r jag intervjuad i en stor artikel om Corporate Storytelling och Business Storytelling. Under rubriken: <strong>Once up on a time&#8230;.<\/strong><em>What a great story can do for your company,<\/em> har <strong>Kina Zeidler<\/strong>, f\u00f6rutom en intervju med mig, intervjuat en handfull internationellt k\u00e4nda storytellinggurus. &#8221;<em>Don\u00b4t make it to difficult for yourself &#8211; get out and collect stories!<\/em>&#8221; f\u00e5r jag bland annat s\u00e4ga och jag ber\u00e4ttar om exemplet <strong>Ikea<\/strong>. <a href=\"http:\/\/www.armstronginternational.com\/davidarmstrong\"><strong> David M. Armstrong<\/strong><\/a> som ocks\u00e5 intervjuas ber\u00e4ttar att:<\/p>\n<p><!--more--><br \/>\n&#8221;<em>Everyone he meets in his jobb, whether these are people with PhD degrees, employees, clients or partners &#8211; everybody loves a good story.<\/em>&#8221;<br \/>\nDavid Armstrong, har skrivit boken <strong>Chief Storytelling officer<\/strong>, han leder ett stort multinationella familje\u00e4gt f\u00f6retag som heter <strong>Armstrong International<\/strong> och han f\u00f6respr\u00e5kar storyambassad\u00f6rer i f\u00f6retaget som hj\u00e4lper till att sprida ber\u00e4ttelserna:<br \/>\n&#8221;<em>A great story is simple in concept an connnects to us emotionally<\/em>&#8221;, s\u00e4ger Armstrong.<br \/>\nHans ber\u00e4ttelser handlar om hj\u00e4ltemod, visdom, k\u00e4rnv\u00e4rden, nyt\u00e4nkande och att ha kul p\u00e5 jobbet.<br \/>\n<a href=\"http:\/\/www.corpstory.com\"><strong> Evelyn Clark<\/strong><\/a> driver f\u00f6retaget <strong>The Corporate Storyteller Clark &amp; Company<\/strong> i Washington, USA. Hon s\u00e4ger att:<br \/>\n&#8221; <em>Because the organisations focus their internal use of stories on cultural values, employes understand the company\u00b4s priorities; they know from success stories told about other employees what type of action is rewarded<\/em>.&#8221;<br \/>\nHon s\u00e4ger ocks\u00e5 att:<br \/>\n&#8221;<em>Storytelling is the single most effective way to communicate a change in an organisation. Through stories people visualise events, understand concepts and engage both their hearts and minds, and those are the key reasons that stories are so powerful<\/em>.&#8221;<br \/>\nEvelyn Clark har skrivit b\u00f6ckerna: <strong>Stories to Inspire Success<\/strong> och <strong> Around the Corporate Campfire<\/strong>.<br \/>\n<a href=\"http:\/\/www.universumglobal.com\/uq\"><strong> H\u00e4r<\/strong><\/a> kan du l\u00e4sa mer om tidningen och best\u00e4lla den om det intresserar dig.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I det aktuella numret av Universum Quarterly, 1\/2009, \u00e4r jag intervjuad i en stor artikel om Corporate Storytelling och Business Storytelling. Under rubriken: Once up on a time&#8230;.What a great story can do for your company, har Kina Zeidler, f\u00f6rutom en intervju med mig, intervjuat en handfull internationellt k\u00e4nda storytellinggurus. &#8221;Don\u00b4t make it to difficult&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2200"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2200"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2200\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}