{"id":2174,"date":"2009-03-16T16:25:10","date_gmt":"2009-03-16T15:25:10","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2009\/03\/16\/forst-vad-sedan-hur"},"modified":"2009-03-16T16:25:10","modified_gmt":"2009-03-16T15:25:10","slug":"forst-vad-sedan-hur","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2174","title":{"rendered":"F\u00f6rst Vad, sedan Hur!"},"content":{"rendered":"<p>N\u00e4r ni best\u00e4mt er f\u00f6r att anv\u00e4nda <em>Corporate Storytelling<\/em> eller <em>Storytelling in and about Organizations<\/em> s\u00e5 g\u00e4ller det att se upp om ni ska framf\u00f6ra det hela muntligt. T\u00e4nk p\u00e5 <strong><em>Vad<\/em><\/strong> ni ska ber\u00e4tta snarare \u00e4n <em><strong>Hur<\/strong><\/em> ni ska ber\u00e4tta. Hur man ska andas, st\u00e5, r\u00f6ra armarna eller betona \u00e4r inte lika viktigt att fokusera som fr\u00e5gan: <strong><em>Vad ska jag ber\u00e4tta!<\/em><\/strong> Varf\u00f6r ska jag ber\u00e4tta just det? Vad s\u00f6ker du? Var finns det du s\u00f6ker? Vad vill du \u00e5stadkomma? Om du tror p\u00e5 det du s\u00e4ger s\u00e5 betyder det mer \u00e4n hur du st\u00e5r eller hur du ser ut.<br \/>\nM\u00e5nga retoriker och sk\u00e5despelare kommer med fr\u00e5gan <em><strong>hur<\/strong><\/em> n\u00e4r de n\u00e4rmar sig f\u00f6retag och organisationer. Och visst, g\u00e4rna hur, men f\u00f6rst en riktig rej\u00e4l genomg\u00e5ng kring <strong><em>VAD<\/em><\/strong>. Det \u00e4r d\u00e4r Corporate Storytelling b\u00f6rjar. I en f\u00f6rst\u00e5else f\u00f6r verksamheten och dess villkor. Inte hur man talar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e4r ni best\u00e4mt er f\u00f6r att anv\u00e4nda Corporate Storytelling eller Storytelling in and about Organizations s\u00e5 g\u00e4ller det att se upp om ni ska framf\u00f6ra det hela muntligt. T\u00e4nk p\u00e5 Vad ni ska ber\u00e4tta snarare \u00e4n Hur ni ska ber\u00e4tta. Hur man ska andas, st\u00e5, r\u00f6ra armarna eller betona \u00e4r inte lika viktigt att fokusera&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2174"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2174"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2174\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}