{"id":2158,"date":"2009-03-03T09:43:23","date_gmt":"2009-03-03T08:43:23","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2009\/03\/03\/tropicana-angrade-sig"},"modified":"2009-03-03T09:43:23","modified_gmt":"2009-03-03T08:43:23","slug":"tropicana-angrade-sig","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2158","title":{"rendered":"Tropicana \u00e5ngrade sig"},"content":{"rendered":"<p>Lyssna av, delta i och p\u00e5verka snacket, brukar jag s\u00e4ga h\u00e4r. Nu l\u00e4ser jag en intressant ber\u00e4ttelse om Pepsi\u00e4gda <a href=\"http:\/\/en.wikipedia.org\/wiki\/Tropicana_Products\"><strong>Tropicana<\/strong><\/a> som ville \u00e4ndra designen p\u00e5 sina juicef\u00f6rpackningar i Usa. Det var bara det att de gl\u00f6mde att fr\u00e5ga Tropicanafantasterna, varum\u00e4rkesevangelisterna. Det tog eld \u00f6ver n\u00e4tet och nu backar Tropicana trots sina m\u00e5ngmiljonsatsningar p\u00e5 den nya designen. Man hade inte fattat kraften i passionerade anv\u00e4ndares k\u00e4nslor. Evangelisterna kr\u00e4vde helt enkelt att den amerikanska f\u00f6rpackningen som har ett sugr\u00f6r instucket i en apelsin skulle f\u00e5r vara kvar. L\u00e4s <a href=\"http:\/\/theswom.ning.com\/profiles\/blogs\/do-you-know-who-your-customer\"><strong>h\u00e4r<\/strong><\/a> om dramat och reflektioner kring det hela ur ett Word of Mouth-perspektiv. Man kan ju undra vad marknadsunders\u00f6karna lyckas m\u00e4ta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lyssna av, delta i och p\u00e5verka snacket, brukar jag s\u00e4ga h\u00e4r. Nu l\u00e4ser jag en intressant ber\u00e4ttelse om Pepsi\u00e4gda Tropicana som ville \u00e4ndra designen p\u00e5 sina juicef\u00f6rpackningar i Usa. Det var bara det att de gl\u00f6mde att fr\u00e5ga Tropicanafantasterna, varum\u00e4rkesevangelisterna. Det tog eld \u00f6ver n\u00e4tet och nu backar Tropicana trots sina m\u00e5ngmiljonsatsningar p\u00e5 den nya&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2158"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2158"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2158\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}