{"id":2148,"date":"2009-02-19T09:38:02","date_gmt":"2009-02-19T08:38:02","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2009\/02\/19\/utan-losnasa-i-sociala-media"},"modified":"2009-02-19T09:38:02","modified_gmt":"2009-02-19T08:38:02","slug":"utan-losnasa-i-sociala-media","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2148","title":{"rendered":"Utan l\u00f6sn\u00e4sa i sociala media"},"content":{"rendered":"<p>N\u00e4r man som f\u00f6retag eller organisation tar ton i de sociala medierna s\u00e5 ska man inte skyffla ut <em>Gammel-pr<\/em> i form av pressreleaser och bred s\u00e4ndarpr\u00e4glad samh\u00e4llsinformation. Man ska ist\u00e4llet lyssna in, reflektera och kommentera. N\u00e4r man ser diskussionstr\u00e5dar som tar fart ska man f\u00f6rst\u00e5s aktivt och \u00f6ppet delta i dessa, ibland t o m kanske f\u00f6rs\u00f6ka s\u00e4tta ig\u00e5ng tr\u00e5dar. N\u00e5gon m\u00e5ste f\u00f6rst\u00e5s ha ett ansvar att se till att man har folk som deltar i samtalet. Det beh\u00f6vs planering och lite strategiskt t\u00e4nkande helt enkelt. Annars kan det vara. <strong>Kristofer Bj\u00f6rkman<\/strong> fr\u00e5n <em>Newsdesk<\/em> har \u00e5sikter om detta&#8230;<\/p>\n<p><!--more--><br \/>\ni <a href=\"http:\/\/www.dagensmedia.se\/mallar\/dagensmedia_mall.asp?version=218863\"><strong>Dagens Media<\/strong><\/a>.<br \/>\nMin synpunkt \u00e4r f\u00f6rst\u00e5s att g\u00f6r man detta s\u00e5 ska man b\u00e5de <em>s\u00f6ka<\/em>, <em>finna<\/em> och <em>leverera<\/em> stories som g\u00f6r en modern PR-dialog m\u00f6jlig. Man ska agera \u00f6ppet utan l\u00f6sn\u00e4sor och annat smygande.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e4r man som f\u00f6retag eller organisation tar ton i de sociala medierna s\u00e5 ska man inte skyffla ut Gammel-pr i form av pressreleaser och bred s\u00e4ndarpr\u00e4glad samh\u00e4llsinformation. Man ska ist\u00e4llet lyssna in, reflektera och kommentera. N\u00e4r man ser diskussionstr\u00e5dar som tar fart ska man f\u00f6rst\u00e5s aktivt och \u00f6ppet delta i dessa, ibland t o m&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2148"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2148"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2148\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}