{"id":2070,"date":"2008-12-12T12:51:26","date_gmt":"2008-12-12T11:51:26","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2008\/12\/12\/sa-odlade-apple-foretagsfolklore"},"modified":"2008-12-12T12:51:26","modified_gmt":"2008-12-12T11:51:26","slug":"sa-odlade-apple-foretagsfolklore","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2070","title":{"rendered":"S\u00e5 odlade Apple f\u00f6retagsfolklore"},"content":{"rendered":"<p>Redan n\u00e4r man startar ett f\u00f6retag \u00e4r det viktigt och m\u00f6jligt att skapa f\u00f6ruts\u00e4ttningar f\u00f6r en anv\u00e4ndbar f\u00f6retagsfolklore som kan anv\u00e4ndas i Corporate Storytelling. Inte minst n\u00e4r det g\u00e4ller v\u00e4rderingar och etiska fr\u00e5gor. Genom att formulera v\u00e4rderingar och tala om \u00f6nskade f\u00f6rh\u00e5llningss\u00e4tt kan man agera p\u00e5 ett s\u00e4tt som f\u00f6der ber\u00e4ttelser. N\u00e4r Apple b\u00f6rjade s\u00e5 talade man exempelvis inte om k\u00e4rnv\u00e4rdesord typ <em>integritet, sanning och r\u00e4ttvisa<\/em>. Ist\u00e4llet kunde man p\u00e5st\u00e5 att man <strong>ville vara goda samh\u00e4llsmedborgare<\/strong> och liknande. Detta har en av Applegrundarna, finsk\u00e4ttade <a href=\"http:\/\/www.scu.edu\/ethics\/publications\/iie\/v12n1\/folklore.html\"><strong><em>Mike Markkula<\/em><\/strong><\/a> vid Santa Clara University, sj\u00e4lv ber\u00e4ttat om.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Redan n\u00e4r man startar ett f\u00f6retag \u00e4r det viktigt och m\u00f6jligt att skapa f\u00f6ruts\u00e4ttningar f\u00f6r en anv\u00e4ndbar f\u00f6retagsfolklore som kan anv\u00e4ndas i Corporate Storytelling. Inte minst n\u00e4r det g\u00e4ller v\u00e4rderingar och etiska fr\u00e5gor. Genom att formulera v\u00e4rderingar och tala om \u00f6nskade f\u00f6rh\u00e5llningss\u00e4tt kan man agera p\u00e5 ett s\u00e4tt som f\u00f6der ber\u00e4ttelser. N\u00e4r Apple b\u00f6rjade s\u00e5&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2070"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2070"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2070\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}