{"id":2024,"date":"2008-11-06T14:36:41","date_gmt":"2008-11-06T13:36:41","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2008\/11\/06\/hos-kollektivtrafikbranschen"},"modified":"2008-11-06T14:36:41","modified_gmt":"2008-11-06T13:36:41","slug":"hos-kollektivtrafikbranschen","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2024","title":{"rendered":"Hos kollektivtrafikbranschen"},"content":{"rendered":"<p>I dag tr\u00e4ffade jag kollektivtrafikbranschen, en partsammansatt grupp som under parollen <strong><em>f\u00f6rdubbla<\/em><\/strong>, ska f\u00f6rs\u00f6ka m\u00f6ta regeringens uppdrag att \u00f6ka kollektivtrafikens marknadsandel. Jag talade om hur storytelling kan ladda faktuell kommunikation med emotionella bilder. Parterna representerar p\u00e5 olika s\u00e4tt bland annat t\u00e5g, buss, taxi och lokaltrafik. Det har g\u00e5tt snart ett \u00e5r sedan regeringen gav branschen uppdraget kallat: <strong>Koll Fram\u00e5t!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I dag tr\u00e4ffade jag kollektivtrafikbranschen, en partsammansatt grupp som under parollen f\u00f6rdubbla, ska f\u00f6rs\u00f6ka m\u00f6ta regeringens uppdrag att \u00f6ka kollektivtrafikens marknadsandel. Jag talade om hur storytelling kan ladda faktuell kommunikation med emotionella bilder. Parterna representerar p\u00e5 olika s\u00e4tt bland annat t\u00e5g, buss, taxi och lokaltrafik. Det har g\u00e5tt snart ett \u00e5r sedan regeringen gav branschen&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2024"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2024"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2024\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}