{"id":2018,"date":"2008-11-05T09:43:52","date_gmt":"2008-11-05T08:43:52","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2008\/11\/05\/att-delta-i-samtalet"},"modified":"2008-11-05T09:43:52","modified_gmt":"2008-11-05T08:43:52","slug":"att-delta-i-samtalet","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=2018","title":{"rendered":"Att delta i samtalet"},"content":{"rendered":"<p><strong>Stefan Engeseth<\/strong>, vd p\u00e5 Detecitive Marketing, betonar att f\u00f6retagen m\u00e5ste delta i de fria samtalen p\u00e5 webben om deras varum\u00e4rken och produkter ist\u00e4llet f\u00f6r att f\u00f6rs\u00f6ka hindra eller kontrollera dem och se dem som intr\u00e5ng. Han menar ocks\u00e5 att speciellt kvinnor g\u00e4rna muntligt f\u00f6r vidare n\u00f6jdheten med varor och tj\u00e4nster \u00e4n m\u00e4n n\u00e5got som jag <a href=\"http:\/\/www.storytellers.se\/txt\/2008\/05\/varfor_kvinnor.html\"><strong><em> ber\u00f6rt h\u00e4r<\/em><\/strong><\/a>  p\u00e5 storytellers.se ocks\u00e5. Stefan Engeseth intervjuas i <a href=\"http:\/\/www.dagensmedia.se\/mallar\/dagensmedia_mall.asp?version=198977\"><strong><em> webbtv hos dagensmedia.se<\/em><\/strong><\/a>.  Till\u00e4ggas kan kanske att om f\u00f6retaget eller organisationen storytellingstrategiskt kan leverera v\u00e4l funna och dramaturgiskt f\u00f6rpackade ber\u00e4ttelser s\u00e5 \u00f6kar m\u00f6jligheten att snacket p\u00e5verkas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stefan Engeseth, vd p\u00e5 Detecitive Marketing, betonar att f\u00f6retagen m\u00e5ste delta i de fria samtalen p\u00e5 webben om deras varum\u00e4rken och produkter ist\u00e4llet f\u00f6r att f\u00f6rs\u00f6ka hindra eller kontrollera dem och se dem som intr\u00e5ng. Han menar ocks\u00e5 att speciellt kvinnor g\u00e4rna muntligt f\u00f6r vidare n\u00f6jdheten med varor och tj\u00e4nster \u00e4n m\u00e4n n\u00e5got som jag&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2018"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2018"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/2018\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}