{"id":1980,"date":"2008-10-01T11:06:53","date_gmt":"2008-10-01T10:06:53","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2008\/10\/01\/kunder-kraver-sociala-media"},"modified":"2008-10-01T11:06:53","modified_gmt":"2008-10-01T10:06:53","slug":"kunder-kraver-sociala-media","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1980","title":{"rendered":"Kunder kr\u00e4ver sociala media"},"content":{"rendered":"<p>Kunder vill kommunicera med f\u00f6retag genom sociala media. Det visar en amerikansk unders\u00f6kning d\u00e4r nio av tio menar att f\u00f6retag ska finnas tillg\u00e4ngliga i sociala media. \u00d6ver h\u00e4lften s\u00e4ger att de k\u00e4nner starkare koppling till f\u00f6retagen om dessa interagerar via sociala media. N\u00e4stan h\u00e4lften tycker att f\u00f6retagen borde anv\u00e4nda webbaserade sociala n\u00e4tverk f\u00f6r att l\u00f6sa kundernas problem. Jag antar att siffrorna har giltighet ocks\u00e5 f\u00f6r oss. Men om man anv\u00e4nder webb 2.0 ska man ha n\u00e5got att ber\u00e4tta ocks\u00e5. Reflektera \u00f6ver vilka stories man vill sk\u00f6rda och anv\u00e4nda f\u00f6r att bli synlig b\u00e5de faktuellt och emotionellt. D\u00e5 talar vi storytelling. H\u00e4r hittade jag <a href=\"http:\/\/www.churchofthecustomer.com\/blog\/2008\/09\/social-media-as.html#comments\"><strong><em>unders\u00f6kningen<\/em><\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kunder vill kommunicera med f\u00f6retag genom sociala media. Det visar en amerikansk unders\u00f6kning d\u00e4r nio av tio menar att f\u00f6retag ska finnas tillg\u00e4ngliga i sociala media. \u00d6ver h\u00e4lften s\u00e4ger att de k\u00e4nner starkare koppling till f\u00f6retagen om dessa interagerar via sociala media. N\u00e4stan h\u00e4lften tycker att f\u00f6retagen borde anv\u00e4nda webbaserade sociala n\u00e4tverk f\u00f6r att l\u00f6sa&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1980"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1980"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1980\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}