{"id":1968,"date":"2008-09-23T16:09:58","date_gmt":"2008-09-23T15:09:58","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2008\/09\/23\/verkliga-vittnen-fran-fonus"},"modified":"2008-09-23T16:09:58","modified_gmt":"2008-09-23T15:09:58","slug":"verkliga-vittnen-fran-fonus","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1968","title":{"rendered":"Verkliga vittnen fr\u00e5n Fonus"},"content":{"rendered":"<p><strong>Fonus<\/strong> anv\u00e4nder sig av ber\u00e4ttelser fr\u00e5n verkliga vittnen n\u00e4r de marknadsf\u00f6r det s\u00e5 kallade <em>Vita arkivet<\/em> d\u00e4r en levande m\u00e4nniska uttryckt hur hon vill ha det n\u00e4r hon d\u00f6r. Vittnena som ber\u00e4ttar, i TV-reklam, \u00e4r de anh\u00f6riga. En typ av storytelling med utg\u00e5ngspunkten att <em>Verkligheten duger<\/em>. <a href=\"http:\/\/www.dagensmedia.se\/mallar\/dagensmedia_mall.asp?version=189857\"><strong><em>Se sj\u00e4lv exempel i Dagensmedia.se<\/em><\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fonus anv\u00e4nder sig av ber\u00e4ttelser fr\u00e5n verkliga vittnen n\u00e4r de marknadsf\u00f6r det s\u00e5 kallade Vita arkivet d\u00e4r en levande m\u00e4nniska uttryckt hur hon vill ha det n\u00e4r hon d\u00f6r. Vittnena som ber\u00e4ttar, i TV-reklam, \u00e4r de anh\u00f6riga. En typ av storytelling med utg\u00e5ngspunkten att Verkligheten duger. Se sj\u00e4lv exempel i Dagensmedia.se.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1968"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1968"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1968\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}