{"id":1896,"date":"2008-08-01T20:42:44","date_gmt":"2008-08-01T19:42:44","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2008\/08\/01\/kulturjournalist-om-corporate-storytelling"},"modified":"2008-08-01T20:42:44","modified_gmt":"2008-08-01T19:42:44","slug":"kulturjournalist-om-corporate-storytelling","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1896","title":{"rendered":"Kulturjournalist om  Corporate Storytelling"},"content":{"rendered":"<p><strong>Andreas \u00c5berg<\/strong> skriver om Corporate Storytelling i Svenska Dagbladet. De b\u00e5da ekonomer som skrivit boken <a href=\"http:\/\/www.adlibris.com\/se\/product.aspx?isbn=9147088842\"><strong><em>Storytelling<\/em><\/strong><\/a>  intervjuade mig, och m\u00e5nga andra,  grundligt f\u00f6r n\u00e5got \u00e5r sedan och nu finns deras uppsats i bokformat hos Liber. &#8221;<em> P\u00e5 senare \u00e5r har det blivit alltmer synligt hur ber\u00e4ttandet anv\u00e4nds som ett helt annat redskap, n\u00e4mligen i kommersiella syften<\/em>&#8221;, skriver \u00c5berg i sin understreckare i <a href=\"http:\/\/www.svd.se\/kulturnoje\/understrecket\/artikel_1496085.svd\"><strong>Svenska Dagbladet<\/strong><\/a>. Som vanligt fattas kulturjournalistinsikten att organisation ocks\u00e5 \u00e4r just kultur och att narrativerna speglar denna. Detta skulle jag vilja se p\u00e5 svenska kultursidor i st\u00e4llet f\u00f6r att allvaret med Corporate Storytelling snurras bort det med svepande, l\u00e4tt f\u00f6rminskande ord, om managementkonsulteri och marknadsf\u00f6ring. Herregud v\u00e5ra arbetsplatser \u00e4r v\u00e5r samtida kultur!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Andreas \u00c5berg skriver om Corporate Storytelling i Svenska Dagbladet. De b\u00e5da ekonomer som skrivit boken Storytelling intervjuade mig, och m\u00e5nga andra, grundligt f\u00f6r n\u00e5got \u00e5r sedan och nu finns deras uppsats i bokformat hos Liber. &#8221; P\u00e5 senare \u00e5r har det blivit alltmer synligt hur ber\u00e4ttandet anv\u00e4nds som ett helt annat redskap, n\u00e4mligen i kommersiella&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1896"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1896"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1896\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}