{"id":1876,"date":"2008-07-12T15:22:09","date_gmt":"2008-07-12T14:22:09","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2008\/07\/12\/6-av-10-natkollar-forst"},"modified":"2008-07-12T15:22:09","modified_gmt":"2008-07-12T14:22:09","slug":"6-av-10-natkollar-forst","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1876","title":{"rendered":"6 av 10 n\u00e4tkollar f\u00f6rst"},"content":{"rendered":"<p>Sex av tio kollar upp p\u00e5 n\u00e4tet innan de handlar. N\u00e4r det g\u00e4ller vissa varor och tj\u00e4nster kollar \u00e5tta av tio n\u00e4tet innan de fattar beslut. Det \u00e4r viktigt att f\u00f6retag och organisationer inte bara levererar fakta och prestanda utan ocks\u00e5 ber\u00e4ttelser f\u00f6r att n\u00e5 fram till onlinem\u00e4nniskorna. F\u00f6r en storyteller blir f\u00f6rst\u00e5s slutsatsen:<\/p>\n<p><!--more--><br \/>\n<em>Vill du p\u00e5verka snacket och besluten s\u00e5 ber\u00e4tta med emotionella bilder h\u00e4mtade fr\u00e5n verkligheten<\/em>. Sk\u00f6rda och l\u00e4gg ut. Siffrorna som jag redovisar kommer fr\u00e5n en <a href=\"http:\/\/www.emarketer.com\/Article.aspx?id=1006404&amp;src=article1_newsltr\"><strong>amerikansk unders\u00f6kning<\/strong><\/a>. Sverige \u00e4r f\u00f6rmodligen r\u00e4tt likt Usa n\u00e4r det g\u00e4ller dessa beteenden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sex av tio kollar upp p\u00e5 n\u00e4tet innan de handlar. N\u00e4r det g\u00e4ller vissa varor och tj\u00e4nster kollar \u00e5tta av tio n\u00e4tet innan de fattar beslut. Det \u00e4r viktigt att f\u00f6retag och organisationer inte bara levererar fakta och prestanda utan ocks\u00e5 ber\u00e4ttelser f\u00f6r att n\u00e5 fram till onlinem\u00e4nniskorna. F\u00f6r en storyteller blir f\u00f6rst\u00e5s slutsatsen:<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1876"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1876"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1876\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}