{"id":1848,"date":"2008-06-16T11:49:34","date_gmt":"2008-06-16T10:49:34","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2008\/06\/16\/100-000-lyssnar-pa-ett-ar"},"modified":"2008-06-16T11:49:34","modified_gmt":"2008-06-16T10:49:34","slug":"100-000-lyssnar-pa-ett-ar","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1848","title":{"rendered":"100.000 lyssnar p\u00e5 ett \u00e5r"},"content":{"rendered":"<p>Nu har <strong>storyduscharna<\/strong> i Sickla varit ig\u00e5ng i en m\u00e5nad. Klickstatistiken visar att m\u00e4nniskor kommer att frivilligt ha satt sig och tryckt p\u00e5 en storyknapp f\u00f6r att lyssna drygt 8.000 g\u00e5nger p\u00e5 en m\u00e5nad. H\u00e5ller den statistiken fram\u00e5t handlar det om 100.000 tryckningar p\u00e5 \u00e5rsbasis. Vi stimulerar <strong>Word of Mouth<\/strong>. Vi m\u00e4ter exakt. Dessa m\u00e4nniskor&#8230;<\/p>\n<p><!--more--><br \/>\n&#8230;\u00e4r allts\u00e5 inte utsatta f\u00f6r h\u00f6gtalare i luftrummet. De kliver ist\u00e4llet in i Sicklas egen storydusch och lyssnar helt frivilligt p\u00e5 kulturb\u00e4rande ber\u00e4ttelser om platsen Sickla.<br \/>\nOm man antar att en del, os\u00e4kert hur m\u00e5nga, tar till sig ber\u00e4ttelserna s\u00e5 blir de t\u00e4nkbara ambassad\u00f6rer f\u00f6r Sickla och ber\u00e4ttar vidare vad de h\u00f6rt. Det handlar allts\u00e5 om merv\u00e4rden ut\u00f6ver vad sj\u00e4lva k\u00f6pkvarteren erbjuder. De bidrar till att ladda Sickla med kulturkapital.<br \/>\nMin f\u00f6rhoppning \u00e4r att Sickla i ett senare skede ska kunna erbjuda \u00e4ven aff\u00e4rsidkare att ladda duscharna med sina kulturkapital, allts\u00e5 ber\u00e4ttelser ut\u00f6ver rena k\u00f6p- och s\u00e4ljbudskap. Att de ska kunna sk\u00f6rda och sprida sina exempel p\u00e5 Corporate Storytelling.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nu har storyduscharna i Sickla varit ig\u00e5ng i en m\u00e5nad. Klickstatistiken visar att m\u00e4nniskor kommer att frivilligt ha satt sig och tryckt p\u00e5 en storyknapp f\u00f6r att lyssna drygt 8.000 g\u00e5nger p\u00e5 en m\u00e5nad. H\u00e5ller den statistiken fram\u00e5t handlar det om 100.000 tryckningar p\u00e5 \u00e5rsbasis. Vi stimulerar Word of Mouth. Vi m\u00e4ter exakt. Dessa m\u00e4nniskor&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1848"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1848"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1848\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}