{"id":1842,"date":"2008-06-12T13:25:01","date_gmt":"2008-06-12T12:25:01","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2008\/06\/12\/inte-hur-utan-vad"},"modified":"2008-06-12T13:25:01","modified_gmt":"2008-06-12T12:25:01","slug":"inte-hur-utan-vad","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1842","title":{"rendered":"Inte hur utan vad"},"content":{"rendered":"<p>Det \u00e4r vanligt, n\u00e4r jag kontaktas av f\u00f6retag och organisationer, att man tror att det viktiga \u00e4r <strong>hur<\/strong> man ber\u00e4ttar. Hur man framf\u00f6r sina ber\u00e4ttelser eller var man g\u00f6r det. Jag brukar d\u00e5 s\u00e4ga att&#8230;<\/p>\n<p><!--more--><br \/>\n&#8230;det helt grundl\u00e4ggande \u00e4r <strong>VAD<\/strong> man ber\u00e4ttar.<br \/>\nVill man, som strategisk kommunikat\u00f6r eller ledare i en organisation, anv\u00e4nda storytelling som en teknik att f\u00f6ra organisationen och utvecklingen fram\u00e5t s\u00e5 m\u00e5ste man f\u00f6rst\u00e5s fundera \u00f6ver vilka ber\u00e4ttelser man kan ha anv\u00e4ndning f\u00f6r n\u00e4r man vill n\u00e5 framg\u00e5ng.<br \/>\nVill man sk\u00f6rda ber\u00e4ttelser p\u00e5 webben och bland kunder i andra sammanhang s\u00e5 \u00e4r fr\u00e5gan <strong>VAD<\/strong> man ska sk\u00f6rda. Man v\u00e4ljer allts\u00e5 vad man vill ber\u00e4tta.<br \/>\nSen g\u00e4ller det f\u00f6rst\u00e5s att dessa ber\u00e4ttelser har legitimitet f\u00f6r organisationen och dess intressenter. D\u00e4r s\u00e4tts storytellerkompetensen p\u00e5 prov. Om ber\u00e4ttelsen uppskattas och uppfattas som trov\u00e4rdig s\u00e5 sprids den, helt enkelt.<br \/>\nS\u00e5 fr\u00e5gan <strong>HUR<\/strong> \u00e4r ofta underordnad.<br \/>\nDetta \u00e4r inte artisteri. Ber\u00e4ttaren \u00e4r inte den viktiga utan ber\u00e4ttelsen. Du kan vara blyg och det kan vara s\u00e5 att du inte vet om du ska ha handen i fickan eller om du f\u00e5r r\u00f6ra dig p\u00e5 golvet. Det viktigaste \u00e4r <strong>VAD<\/strong> du ber\u00e4ttar och att du sj\u00e4lv tror p\u00e5 det du s\u00e4ger.<br \/>\nD\u00e5 fungerar tekniken storytelling i och om organisationer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Det \u00e4r vanligt, n\u00e4r jag kontaktas av f\u00f6retag och organisationer, att man tror att det viktiga \u00e4r hur man ber\u00e4ttar. Hur man framf\u00f6r sina ber\u00e4ttelser eller var man g\u00f6r det. Jag brukar d\u00e5 s\u00e4ga att&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1842"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1842"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1842\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}