{"id":1754,"date":"2008-04-01T12:38:48","date_gmt":"2008-04-01T11:38:48","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2008\/04\/01\/absolut-story"},"modified":"2008-04-01T12:38:48","modified_gmt":"2008-04-01T11:38:48","slug":"absolut-story","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1754","title":{"rendered":"Absolut story"},"content":{"rendered":"<p>N\u00e4r <strong>Absolut Vodka<\/strong> nu f\u00e5r franska <a href=\"http:\/\/www.pernod-ricard.com\/\">Pernod Ricard&lt;\/<\/a> som nya \u00e4gare s\u00e5 r\u00f6r det ett av de mest l\u00e5ngsiktiga <a href=\"http:\/\/www.vinsprit.se\/sv\/Vara-drycker\/Produkter\/A-C\/Absolut-Vodka\/600ml\/\">storybaserade<\/a> svenska varum\u00e4rkesprojekten. Man la till och med beslag p\u00e5 br\u00e4nnvinskungen Lars Olsson Smith. P\u00e5 Svenska Institutet m\u00e4rker man ofta hur m\u00e4nniskor associerar <strong>Ikea<\/strong> med svenska v\u00e4rden. F\u00f6r m\u00e5nga \u00e4r s\u00e4kert ocks\u00e5 Absolut Vodka, tack vare det l\u00e5ngsiktiga varum\u00e4rkesbyggandet, en story om Sverige och det svenska. Dagens datum, den <a href=\"http:\/\/www.dagensps.se\/article.aspx?articleID=38521&amp;categID=230\">1 april&lt;\/<\/a>, ger ju sina stories ocks\u00e5 ;+)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e4r Absolut Vodka nu f\u00e5r franska Pernod Ricard&lt;\/ som nya \u00e4gare s\u00e5 r\u00f6r det ett av de mest l\u00e5ngsiktiga storybaserade svenska varum\u00e4rkesprojekten. Man la till och med beslag p\u00e5 br\u00e4nnvinskungen Lars Olsson Smith. P\u00e5 Svenska Institutet m\u00e4rker man ofta hur m\u00e4nniskor associerar Ikea med svenska v\u00e4rden. F\u00f6r m\u00e5nga \u00e4r s\u00e4kert ocks\u00e5 Absolut Vodka, tack vare&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1754"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1754"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1754\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}