{"id":1750,"date":"2008-03-28T11:51:48","date_gmt":"2008-03-28T10:51:48","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2008\/03\/28\/tro-pa-din-berattelse"},"modified":"2008-03-28T11:51:48","modified_gmt":"2008-03-28T10:51:48","slug":"tro-pa-din-berattelse","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1750","title":{"rendered":"Tro p\u00e5 din ber\u00e4ttelse"},"content":{"rendered":"<p><strong>Fr\u00e5ga:<\/strong><br \/>\nHar du n\u00e5gra r\u00e5d f\u00f6r hur man framf\u00f6r sin f\u00f6retagsber\u00e4ttelse?<br \/>\n<strong>Svar:<\/strong><br \/>\nDet absolut viktigaste \u00e4r att du tror p\u00e5 det du s\u00e4ger. Kroppsspr\u00e5k, betoningar&#8230;<\/p>\n<p><!--more--><br \/>\noch annat kan ha sina po\u00e4nger men det som avg\u00f6r om storyn fungerar \u00e4r om ber\u00e4ttaren \u00e4r trov\u00e4rdig, det vill s\u00e4ga om du tror p\u00e5 vad du s\u00e4ger.<br \/>\nDetta \u00e4r en kritisk punkt n\u00e4r man sk\u00f6rdar och f\u00f6rpackar stories. \u00c4r de inte trov\u00e4rdiga och f\u00f6rankrade i verkligheten s\u00e5 kan de vara v\u00e4rdel\u00f6sa. Till och med kontraproduktiva.<br \/>\nDet \u00e4r d\u00e4rf\u00f6r som Corporate Storytelling, som den behandlas p\u00e5 den h\u00e4r webbsidan, alltid betonar att man sk\u00f6rdar i verkligheten. Att verkligheten duger n\u00e4r man befolkar varum\u00e4rket eller adderar ber\u00e4ttelser till varor och tj\u00e4nster.<br \/>\nBygg inte sagor.<br \/>\nOm du tappar tr\u00e5den, drar dig i \u00f6rat, kliar dig p\u00e5 hakan eller tittar ned s\u00e5 \u00e4r inte det hela v\u00e4rlden. Trov\u00e4rdigheten ligger i att du tror p\u00e5 det du s\u00e4ger. Det k\u00e4nner lyssnaren.<br \/>\nJag som arbetar med organisationsber\u00e4ttelser har l\u00e4rt mig att om jag inte lyckas \u00f6vertyga traditionsb\u00e4rarna, de som ska b\u00e4ra ber\u00e4ttelsen, s\u00e5 blir projektet l\u00e4tt meningsl\u00f6st.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fr\u00e5ga: Har du n\u00e5gra r\u00e5d f\u00f6r hur man framf\u00f6r sin f\u00f6retagsber\u00e4ttelse? Svar: Det absolut viktigaste \u00e4r att du tror p\u00e5 det du s\u00e4ger. Kroppsspr\u00e5k, betoningar&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1750"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1750"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1750\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}