{"id":1738,"date":"2008-03-13T10:34:30","date_gmt":"2008-03-13T09:34:30","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2008\/03\/13\/saab-soker-storyteller"},"modified":"2008-03-13T10:34:30","modified_gmt":"2008-03-13T09:34:30","slug":"saab-soker-storyteller","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1738","title":{"rendered":"Saab s\u00f6ker storyteller"},"content":{"rendered":"<p>Jag har l\u00e4nge v\u00e4ntat p\u00e5 att se en storytellertj\u00e4nst utlyst. Nu s\u00f6ker <strong>Saab Automobile AB<\/strong>, med hj\u00e4lp av <strong>Adecco<\/strong>, en storyteller. Det \u00e4r f\u00f6rsta g\u00e5ngen jag ser en s\u00e5dan f\u00f6rfr\u00e5gan f\u00f6r placering i n\u00e4ringslivet i  Sverige. Vad Saab sen menar med sin storytellertj\u00e4nst \u00e4r en annan fr\u00e5ga. Kanske bara en som h\u00e5ller samman ber\u00e4ttelserna om Saab, allts\u00e5 en marknadsf\u00f6rar\/pr-tj\u00e4nst helt enkelt. L\u00e4s sj\u00e4lv:<\/p>\n<p><!--more--><br \/>\n<em>Main responsibility is to \u201cpackage Saab\u2019s stories\u201d for journalists \u2013 to lead production of all media-facing materials such as press release texts, photos, film, press kits, etc. together with our agency. To be responsible for what we say and how.  Also to evolve new ways of communicating via social media, \u201clifestyle\u201d media, etc.<\/em><br \/>\nDet ska hur som helst bli sp\u00e4nnande att se vart det h\u00e4r tar v\u00e4gen. Mest intressant, som visar en \u00f6ppning, tycker jag \u00e4r orden: <em>via social media, \u201clifestyle\u201d media<\/em>.<br \/>\nD\u00e4r handlar det ju om att p\u00e5verka snacket. Inte minst bilkunder \u00e4r mkt snackstyrda i sina val.<br \/>\nJag har sen m\u00e5nga \u00e5r utbildat i Corporate Storytelling p\u00e5 svenska h\u00f6gskolor och universitet. Jag har d\u00e5 p\u00e5st\u00e5tt att det bara \u00e4r en tidsfr\u00e5ga innan organisationer kommer att s\u00f6ka medarbetare under titeln storyteller.<br \/>\nJag menar d\u00e5 en person som s\u00f6ker och sk\u00f6rdar sanna ber\u00e4ttelser om medarbetare, organisation och varor\/tj\u00e4nster samt s\u00e4tter dem i verksamhetens tj\u00e4nst i bland annat de enormt v\u00e4xande sociala medierna i Webb 2.0<br \/>\nEn storyteller p\u00e5 Saab skulle, enligt det perspektivet, exempelvis kunna sk\u00f6rda och addera kulturv\u00e4rden till allm\u00e4nna emotioner och \u00f6vrig prestandakommunikation. Bland annat genom att p\u00e5verka snacket d\u00e4r det faktiskt f\u00f6rs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jag har l\u00e4nge v\u00e4ntat p\u00e5 att se en storytellertj\u00e4nst utlyst. Nu s\u00f6ker Saab Automobile AB, med hj\u00e4lp av Adecco, en storyteller. Det \u00e4r f\u00f6rsta g\u00e5ngen jag ser en s\u00e5dan f\u00f6rfr\u00e5gan f\u00f6r placering i n\u00e4ringslivet i Sverige. Vad Saab sen menar med sin storytellertj\u00e4nst \u00e4r en annan fr\u00e5ga. Kanske bara en som h\u00e5ller samman ber\u00e4ttelserna om&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1738"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1738"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1738\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}