{"id":1686,"date":"2008-01-28T10:53:59","date_gmt":"2008-01-28T09:53:59","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2008\/01\/28\/varumarkesansvariga-trader-fram"},"modified":"2008-01-28T10:53:59","modified_gmt":"2008-01-28T09:53:59","slug":"varumarkesansvariga-trader-fram","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1686","title":{"rendered":"Varum\u00e4rkesansvariga tr\u00e4der fram"},"content":{"rendered":"<p>Om man har ett \u00f6ver 100 \u00e5r gammalt ostf\u00f6retag s\u00e5 f\u00f6rv\u00e4ntar man sig kanske inte alltid s\u00e5 nya grepp. Men nu hittar jag ett exempel d\u00e4r man anv\u00e4nder sociala media&#8230;<\/p>\n<p><!--more--><br \/>\n&#8230;trots ansenlig \u00e5lder.<br \/>\nPhiladelphiaost, eller Philadelphia Cream Cheese, \u00e4r ett 128 \u00e5r gammalt varum\u00e4rke som nu anv\u00e4nder sociala media f\u00f6r att lansera en l\u00e5gfettsversion av sin ost.<br \/>\nJag l\u00e4ser hos <a href=\"http:\/\/www.churchofthecustomer.com\/blog\/2008\/01\/confessions-of.html#comments\">Churchofthecustomerbloggen<\/a>  om tv\u00e5 varum\u00e4rkesm\u00e4nniskor som l\u00e5ter filma den egna diskussionen med sin chef om hur de ska lansera den nya l\u00e5gfettsprodukten.<br \/>\nInte med sk\u00e5despelare utan de tr\u00e4der fram sj\u00e4lva, och visar, om \u00e4n n\u00e5got regisserat, processen p\u00e5 Yuotube. H\u00e4r under \u00e4r n\u00e5gra inslag. Flera finns om Adam &amp; Tyler om du letar. T ex den d\u00e4r de g\u00e5r in till sin chef Ericka och diskuterar. Leta runt sj\u00e4lv.<br \/>\nJag tycker helt enkelt att det \u00e4r en kul grej att de filmar sin egen process.<br \/>\n[youtube http:\/\/www.youtube.com\/watch?v=7HqBsJymKvg&amp;rel=1]<br \/>\n[youtube http:\/\/www.youtube.com\/watch?v=fdRMCHcULIE&amp;rel=1]<br \/>\n[youtube http:\/\/www.youtube.com\/watch?v=oQpVb6tFRLA&amp;rel=1]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Om man har ett \u00f6ver 100 \u00e5r gammalt ostf\u00f6retag s\u00e5 f\u00f6rv\u00e4ntar man sig kanske inte alltid s\u00e5 nya grepp. Men nu hittar jag ett exempel d\u00e4r man anv\u00e4nder sociala media&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1686"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1686"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1686\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}