{"id":1666,"date":"2008-01-11T11:32:55","date_gmt":"2008-01-11T10:32:55","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2008\/01\/11\/attraktiv-pizzeria"},"modified":"2008-01-11T11:32:55","modified_gmt":"2008-01-11T10:32:55","slug":"attraktiv-pizzeria","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1666","title":{"rendered":"Attraktiv pizzeria"},"content":{"rendered":"<p>P\u00e5 20:e v\u00e5ningen i ett hus i Chicago finns en pizzeria som s\u00e4ljer &#8221;hemgjorda pizzor&#8221;. Du k\u00f6per dem allts\u00e5 p\u00e5 20e v\u00e5ningen men du bakar f\u00e4rdigt dem hemma. Hur kommunicerar man en s\u00e5dan verksamhet. P\u00e5 20e v\u00e5ningen? Jag l\u00e4ser i <strong>Church of the Customer Blog<\/strong> om hur pizzerian kommunicerar med kunder som accepterat kontakt via n\u00e4tet&#8230;<\/p>\n<p><!--more--><br \/>\n<em>\u2013 Vi f\u00f6rst\u00e5r att det fanns m\u00e5nga andra platser d\u00e4r du hade kunnat k\u00f6pa din middagsmat, konstaterar chefen p\u00e5 pizzerian i ett mail. Du f\u00e5r g\u00e4rna ber\u00e4tta vad du tyckte eller om du har n\u00e5gra tips. Ring eller maila om det \u00e4r n\u00e5got du vill s\u00e4ga till mig&#8230;.<\/em><br \/>\nSen inleds en frivillig dialog och relationsbyggande mellan kunden och pizzerian. Inget aktivt s\u00e4lj eller specialerbjudanden fr\u00e5n Pizzerian utan helt enkelt relationsbyggande, konstaterar <strong>Ben McConnell<\/strong> p\u00e5 Church of the Customer Blog.<br \/>\nEtt enkelt s\u00e4tt, helt enkelt, att f\u00e5 ig\u00e5ng snacket om HomeMade Pizza Company.<a href=\"http:\/\/www.churchofthecustomer.com\/blog\/2008\/01\/attraction-meth.html#comments\">L\u00e4s sj\u00e4lv<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u00e5 20:e v\u00e5ningen i ett hus i Chicago finns en pizzeria som s\u00e4ljer &#8221;hemgjorda pizzor&#8221;. Du k\u00f6per dem allts\u00e5 p\u00e5 20e v\u00e5ningen men du bakar f\u00e4rdigt dem hemma. Hur kommunicerar man en s\u00e5dan verksamhet. P\u00e5 20e v\u00e5ningen? Jag l\u00e4ser i Church of the Customer Blog om hur pizzerian kommunicerar med kunder som accepterat kontakt via&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1666"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1666"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1666\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}