N\u00e4r professor Stephen Tax, vid University of Victoria School of Business Management, fr\u00e5gade sina 300 studenter hur m\u00e5nga som hade handlat p\u00e5 Ikea s\u00e5 r\u00e4ckte praktisk taget alla upp handen. Han konstaterade d\u00e5…<\/p>\n
N\u00e4r professor Stephen Tax, vid University of Victoria School of Business Management, fr\u00e5gade sina 300 studenter hur m\u00e5nga som hade handlat p\u00e5 Ikea s\u00e5 r\u00e4ckte praktisk taget alla upp handen. Han konstaterade d\u00e5…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1662"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1662"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1662\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n…att bes\u00f6ket p\u00e5 Ikea \u00e4r en passagerit i det moderna konsumtionssamh\u00e4llet.
\nEn passagerit kan inom socialantropologin beskrivas ungef\u00e4r som en rit som man m\u00e5ste genomg\u00e5 f\u00f6r att kvalificera sig f\u00f6r en ny fas av sitt liv.
\nEnligt professor Fax \u00e4r Ikea med sin starka kultur och sina starka ber\u00e4ttelser en organisation som bjuder in och g\u00f6r kunderna delaktiga i f\u00f6retaget.
\nDetta ber\u00e4ttar<\/a> kr\u00f6nik\u00f6ren Joanne Hatherly om.<\/p>\n","protected":false},"excerpt":{"rendered":"