{"id":1628,"date":"2007-12-08T19:36:41","date_gmt":"2007-12-08T18:36:41","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2007\/12\/08\/clas-ohlsonstoryn"},"modified":"2007-12-08T19:36:41","modified_gmt":"2007-12-08T18:36:41","slug":"clas-ohlsonstoryn","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1628","title":{"rendered":"Clas Ohlsonstoryn"},"content":{"rendered":"

Journalisten Johan Pellas har skrivit Clas Ohlsonstoryn (Clas Ohlson fr\u00e5n f\u00e4boden till b\u00f6rsen). Per Albin byggde folkhemmet, Ingvar Kamprad inredde det, Clas Ohlson reparerade det, skriver Aftonbladet (Eva Buskas och Kristina Edblo) aprop\u00e5 boken. Ur ett Corporate Storytellerpersperktiv \u00e4r Clas…<\/p>\n


\n…Ohlson\u00e4ventyret f\u00f6rst\u00e5s j\u00e4ttesp\u00e4nnande. Men det \u00e4r l\u00e4tt att hamna i \u00f6verv\u00e4gande historia ist\u00e4llet f\u00f6r ber\u00e4ttelser.
\nClas Ohlson tog \u00f6ver sin brors cykelverkstad 1914. En \u00e4ldre kusin hade startat \u00c5hl\u00e9n & Holm, dagens \u00c5hl\u00e9ns. S\u00e5 det fanns aff\u00e4rsid\u00e9er i sl\u00e4kten sen tidigare. Clas Ohlson & Co blev det i Clas namnvariant n\u00e4r han upprepade kusinens aff\u00e4rsid\u00e9er.
\n84 \u00e5r gammal dog Clas 1979. F\u00f6dd p\u00e5 en f\u00e4bod i byn Skog i Dalarna. Nu finns \u00f6ver 80 Clas Ohlsonsbutiker. I Sverige, Norge och Finland. N\u00e4sta \u00e5r ocks\u00e5 i Storbritannien.
\nDetta \u00e4r n\u00e5got av en story. Clas skulle bara ana vart det ledde fr\u00e5n Insj\u00f6n ut i v\u00e4rlden. Kanske g\u00f6r han det i sin himmel.
\nSom Corporate Storyteller ska man se upp s\u00e5 att det inte bara blir f\u00f6retagshistoria<\/strong> utan lika mycket H\u00e4r och Nu och Sen som hur det var D\u00e5 n\u00e4r allting b\u00f6rjade.
\n\u00c4r det just f\u00f6retagets historia<\/strong> man \u00e4r ute efter, d\u00e5 kan man ju skriva en f\u00f6retagshistoria.
\nEn Corporate Storyteller har i sin tanke lika mycket historier som historia<\/strong>. Och alltid den enkla tidsaxeln d\u00e5 – nu – sen! Med den enkla tidsstrukturen kommer man l\u00e5ngt.<\/p>\n","protected":false},"excerpt":{"rendered":"

Journalisten Johan Pellas har skrivit Clas Ohlsonstoryn (Clas Ohlson fr\u00e5n f\u00e4boden till b\u00f6rsen). Per Albin byggde folkhemmet, Ingvar Kamprad inredde det, Clas Ohlson reparerade det, skriver Aftonbladet (Eva Buskas och Kristina Edblo) aprop\u00e5 boken. Ur ett Corporate Storytellerpersperktiv \u00e4r Clas…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1628"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1628"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1628\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}