{"id":1556,"date":"2007-09-18T09:00:24","date_gmt":"2007-09-18T08:00:24","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2007\/09\/18\/brand-storytelling"},"modified":"2007-09-18T09:00:24","modified_gmt":"2007-09-18T08:00:24","slug":"brand-storytelling","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1556","title":{"rendered":"Brand Storytelling"},"content":{"rendered":"<p>Brand Storytelling rubricerar Karen Hegmann sin text om <a href=\"http:\/\/karenhegmann.typepad.com\/tellingthestory\/brand_storytelling\/index.html\">Coca-Cola Museum<\/a> och varum\u00e4rkeskulten i Atlanta. Coca Cola har ju, som hon skriver, onekligen en story att ber\u00e4tta och i Atlanta erbjuds m\u00f6jligheter f\u00f6r den som vill suga i sig den ber\u00e4ttelsen. Jag har inte varit d\u00e4r men jag utg\u00e5r fr\u00e5n att Coca Cola inte beh\u00f6ver hitta p\u00e5 n\u00e5gra sagor. Verkligheten duger.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Storytelling rubricerar Karen Hegmann sin text om Coca-Cola Museum och varum\u00e4rkeskulten i Atlanta. Coca Cola har ju, som hon skriver, onekligen en story att ber\u00e4tta och i Atlanta erbjuds m\u00f6jligheter f\u00f6r den som vill suga i sig den ber\u00e4ttelsen. Jag har inte varit d\u00e4r men jag utg\u00e5r fr\u00e5n att Coca Cola inte beh\u00f6ver hitta&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1556"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1556"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1556\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}