{"id":1536,"date":"2007-09-01T19:41:42","date_gmt":"2007-09-01T18:41:42","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2007\/09\/01\/berghs-school-of-communication-2"},"modified":"2007-09-01T19:41:42","modified_gmt":"2007-09-01T18:41:42","slug":"berghs-school-of-communication-2","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1536","title":{"rendered":"Berghs School of Communication"},"content":{"rendered":"<p>I dag drog jag ig\u00e5ng distanskursen Storytelling i Organisationer p\u00e5 Berghs School of Communication. Erfarna proffsiga elever. Profilen \u00e4r i den h\u00e4r kursen&#8230;<\/p>\n<p><!--more--><br \/>\n..Corporate Storytelling som det beskrivs internationellt. Allts\u00e5 inte story hit och saga dit och rollspel och s\u00e5nt. Utan verkliga ber\u00e4ttelser som faktiskt finns i organisationen och som kan sk\u00f6rdas och anv\u00e4ndas f\u00f6r att bygga varum\u00e4rket, st\u00e4rka den kulturell gemenskapen, addera v\u00e4rden till varor och tj\u00e4nster och locka r\u00e4tt folk till organisationen.<br \/>\nDessa ber\u00e4ttelser kan sen f\u00f6rst\u00e5s ocks\u00e5 anv\u00e4ndas i marknadsf\u00f6ringen. De ligger helt klara och v\u00e4ntar p\u00e5 att exploateras. Det talade vi bland annat om i dag. Det handlar den h\u00e4r kursen om.<br \/>\nVerkligheten som manusf\u00f6rfattare handlar det om h\u00e4r och kursdeltagarna skriver stories hela tiden. De utg\u00f6r sj\u00e4lva examinationen.<br \/>\n<strong>Observera att denna kurs st\u00e4lldes in p g a oenighet med skolledningen. Mer info om denna typ av utbud f\u00e5r du om du kontaktar storytellerakademin@storytellers.se<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I dag drog jag ig\u00e5ng distanskursen Storytelling i Organisationer p\u00e5 Berghs School of Communication. Erfarna proffsiga elever. Profilen \u00e4r i den h\u00e4r kursen&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1536"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1536"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1536\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}