{"id":1504,"date":"2007-07-19T13:44:20","date_gmt":"2007-07-19T12:44:20","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2007\/07\/19\/schyssta-varderingar-ger-goda-affarer"},"modified":"2007-07-19T13:44:20","modified_gmt":"2007-07-19T12:44:20","slug":"schyssta-varderingar-ger-goda-affarer","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1504","title":{"rendered":"Schyssta v\u00e4rderingar ger goda aff\u00e4rer"},"content":{"rendered":"

Ryan Mathews, som bl a har skrivit den uppm\u00e4rksammade boken The Myth of Excellence, kommer snart med en f\u00f6retags- och varum\u00e4rkesrelaterad storytellingbok. Vi f\u00e5r n\u00f6ja oss med ett citat fr\u00e5n honom fr\u00e5n en \u00e4ldre intervju i First Company s\u00e5 l\u00e4nge:<\/p>\n


\n” I en v\u00e4rld d\u00e4r regeringen \u00e4r korrupt, d\u00e4r kyrkan \u00e4r korrupt, d\u00e4r skolorna \u00e4r korrupta, ge oss \u00e5tminstone ett f\u00f6retag som inte \u00e4r korrupt s\u00e5 ska vi g\u00f6ra aff\u00e4rer med det f\u00f6retaget s\u00e5 l\u00e4nge vi lever.”
\n++++++++++++++++++++++++
\nCorporate Stoytelling handlar ofta om att visa just v\u00e4rderingar och \u00e4ven om vi kanske inte har samma perspektiv p\u00e5 f\u00f6retag, kyrkor och skolor h\u00e4r i Sverige – \u00e4nnu, s\u00e5 kan vi s\u00e4kert dra n\u00e5gra slutsatser.
\nVill vi p\u00e5verka bilden av v\u00e5r organisation s\u00e5 m\u00e5ste vi f\u00f6rst\u00e5s vara med och leverera och addera verkliga v\u00e4rden ut\u00f6ver sj\u00e4lva varorna och tj\u00e4nsterna, i storyformat s\u00e5 v\u00e4l dramaturgiskt f\u00f6rpackade att ber\u00e4ttelserna f\u00e5r vingar och sprids.
\nRyan Mathews \u00e4r bland annat filosof. Hans bok p\u00e5 storytellingtemat kommer s\u00e4kert att ha en del sp\u00e4nnande perspektiv som jag kommer att \u00e5terkomma till s\u00e5 fort boken finns p\u00e5 marknaden.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ryan Mathews, som bl a har skrivit den uppm\u00e4rksammade boken The Myth of Excellence, kommer snart med en f\u00f6retags- och varum\u00e4rkesrelaterad storytellingbok. Vi f\u00e5r n\u00f6ja oss med ett citat fr\u00e5n honom fr\u00e5n en \u00e4ldre intervju i First Company s\u00e5 l\u00e4nge:<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1504"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1504"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1504\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}