{"id":1310,"date":"2007-01-30T13:27:17","date_gmt":"2007-01-30T12:27:17","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2007\/01\/30\/snacket-saljer-bilar"},"modified":"2007-01-30T13:27:17","modified_gmt":"2007-01-30T12:27:17","slug":"snacket-saljer-bilar","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1310","title":{"rendered":"Snacket s\u00e4ljer bilar"},"content":{"rendered":"<p>Var tredje bilk\u00f6p baseras p\u00e5 vad k\u00f6paren h\u00f6rt om bilen. Word of Mouth allts\u00e5. M\u00e4tningar om WOM:s genomslag visar&#8230;<\/p>\n<p><!--more--><br \/>\n&#8230;att vi litar p\u00e5 snacket. Dessa siffror presenteras hos Church of the Customer Blog och \u00e4r resultatet av m\u00e4tningar som de tagit del av. 42 procent av f\u00f6rs\u00e4ljningen av hemelektronik och m\u00f6bler \u00e4r, p\u00e5st\u00e5r man, baserad p\u00e5 snackisar trots att f\u00f6retagen inte stort sett inte satsar p\u00e5 storytelling och snackisar.<br \/>\nSka du \u00f6vertyga dem som h\u00e5ller i marknadsf\u00f6ringspengarna att det l\u00f6nar sig att satsa p\u00e5 ber\u00e4ttande och att man d\u00e4rf\u00f6r f\u00f6rst\u00e5s ska ta fram ber\u00e4ttelser som kan g\u00f6ra jobbet via bloggar, communities och events av olika slag s\u00e5 kan du titta in <a href=\"http:\/\/www.churchofthecustomer.com\/blog\/2007\/01\/the_influence_o.html#comments\">h\u00e4r<\/a> efter tabeller och k\u00e4llor.<br \/>\nBilindustrin och hemelektronik\u00edndustrin forts\u00e4tter allts\u00e5, enligt unders\u00f6kningarna, trots att dessa unders\u00f6kningar finns, att satsa i f\u00f6rsta hand p\u00e5 TV-reklam, tidningsannonser tidingsbilagor och liknande.<br \/>\nMen vi blir f\u00f6r varje dag fler som k\u00e4nner till ber\u00e4ttelsens kraft.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Var tredje bilk\u00f6p baseras p\u00e5 vad k\u00f6paren h\u00f6rt om bilen. Word of Mouth allts\u00e5. M\u00e4tningar om WOM:s genomslag visar&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1310"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1310"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1310\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}