{"id":1288,"date":"2007-01-04T16:09:41","date_gmt":"2007-01-04T15:09:41","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2007\/01\/04\/show-dont-tell"},"modified":"2007-01-04T16:09:41","modified_gmt":"2007-01-04T15:09:41","slug":"show-dont-tell","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1288","title":{"rendered":"Show don\u00b4t tell!"},"content":{"rendered":"<p>Mycket snack och liten verkstad \u00e4r ett kul uttryck som var vanligt f\u00f6rr. Nu h\u00f6r man i marknadsf\u00f6ringssammanhang stridsropet: Show don\u00b4t tell! Det t\u00e4nkte jag p\u00e5 n\u00e4r jag l\u00e4ste en artikel i Aftonbladet av Kjell Dahlin&#8230;<\/p>\n<p><!--more--><br \/>\n&#8230;som \u00e4r examinerad retoriker vid S\u00f6dert\u00f6rns H\u00f6gskola och som var i kontakt med sig i samband med sitt examensarbete.<br \/>\nS\u00e5 h\u00e4r skriver han i Aftonbladet 3 januari:<br \/>\n&#8221; jag \u00e4r \u00f6vertygad om att de f\u00f6retag som kan definiera sina v\u00e4rderingar och manifestera detta i emotionella handlingar har ett starkt komplement till sin traditionella marknadsf\u00f6ring. F\u00f6r det unika med ett f\u00f6retag finns knappast i kvartalsrapporten eller powerpoint-presentationen. Nej, en organisations karakt\u00e4r finns i de unika koncerngemensamma ber\u00e4ttelserna som \u00e5sk\u00e5dligt m\u00e5lar upp en bild av de emotionella v\u00e4rdena. Det \u00e4r ju till syvende och sist m\u00e4nniskorna som ger verksamheten syre, sj\u00e4l och k\u00e4nsla.&#8221;<br \/>\nBra Kjell! Det d\u00e4r \u00e4r en text som trivs bra under rubriken Corporate Storytelling.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mycket snack och liten verkstad \u00e4r ett kul uttryck som var vanligt f\u00f6rr. Nu h\u00f6r man i marknadsf\u00f6ringssammanhang stridsropet: Show don\u00b4t tell! Det t\u00e4nkte jag p\u00e5 n\u00e4r jag l\u00e4ste en artikel i Aftonbladet av Kjell Dahlin&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1288"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1288"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1288\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}