{"id":1264,"date":"2006-12-21T12:14:44","date_gmt":"2006-12-21T11:14:44","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2006\/12\/21\/sergelstories"},"modified":"2006-12-21T12:14:44","modified_gmt":"2006-12-21T11:14:44","slug":"sergelstories","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1264","title":{"rendered":"Sergelstories"},"content":{"rendered":"<p>Jag har under h\u00f6sten arbetat med att sk\u00f6rda stories p\u00e5 uppdrag av personalchefen hos Sergel Kredittj\u00e4nster. Ber\u00e4ttelserna ska balansera och emotionellt st\u00f6tta den mer faktabaserade och formella stil som \u00e4r&#8230;<\/p>\n<p><!--more--><br \/>\n&#8230; typisk f\u00f6r Sergels verksamhet. F\u00f6retaget har stark medvind och driver nu ett kommunikations- och varum\u00e4rkesarbete d\u00e4r ber\u00e4ttelserna v\u00e4ntas tillf\u00f6ra sj\u00e4l och k\u00f6tt och blod, \u00e4r det t\u00e4nkt.<br \/>\nHur befolkar man Sergels kreditv\u00e4rderingsfilosofier med ber\u00e4ttelser fr\u00e5n verkligheten egentligen? Det var en av utmaningarna jag st\u00f6tte p\u00e5.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jag har under h\u00f6sten arbetat med att sk\u00f6rda stories p\u00e5 uppdrag av personalchefen hos Sergel Kredittj\u00e4nster. Ber\u00e4ttelserna ska balansera och emotionellt st\u00f6tta den mer faktabaserade och formella stil som \u00e4r&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1264"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1264"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1264\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}