{"id":1260,"date":"2006-12-19T10:11:00","date_gmt":"2006-12-19T09:11:00","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2006\/12\/19\/sma-detaljer-som-ger-snackisar"},"modified":"2006-12-19T10:11:00","modified_gmt":"2006-12-19T09:11:00","slug":"sma-detaljer-som-ger-snackisar","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1260","title":{"rendered":"Sm\u00e5 detaljer som ger snackisar"},"content":{"rendered":"<p>Jag l\u00e4ser i Addendumbloggen <a href=\"http:\/\/addendum.wordpress.com\/2006\/09\/21\/bonusfunktioner-gor-hela-skillnaden\/\">addendum.wordpress.com<\/a> om surfkl\u00e4desf\u00f6retaget Reef som byggde in en kapsyl\u00f6ppnare i sulan p\u00e5 sina flip-flop-skor. Utan att g\u00f6ra reklam f\u00f6r sj\u00e4lva kapsylen s\u00e5 blev det \u00e4nd\u00e5 just kapsyl\u00f6ppnaren som gjorde just den skon till f\u00f6retagets &#8230;<\/p>\n<p><!--more--><br \/>\n&#8230;mest s\u00e5lda flip-flop. Storyn adderar allts\u00e5 via mun-till-munmetoden v\u00e4rden till skon som knappast skulle kunna f\u00f6rmedlas lika effektivt via stora reklamkampanjer, \u00e4r tanken.<br \/>\nSamma sak sker, menar f\u00f6rst\u00e5-sig-p\u00e5arna, n\u00e4r Chrysler lanserar en bilmodell med muggh\u00e5llare som kan h\u00e5lla din dryck antingen varm eller kall, vilket du vill.<br \/>\nMuggh\u00e5llaren \u00e4r inte den viktigaste detaljen p\u00e5 din bil men f\u00f6rmodligen en utrustningsdetalj som det snackas om och som adderar v\u00e4rden till just den modellen.<br \/>\nSanna sm\u00e5 muntliga ber\u00e4ttelser om detaljer som faktiskt finns allts\u00e5. Detta skapar produktstorytelling via Word Of Mouth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jag l\u00e4ser i Addendumbloggen addendum.wordpress.com om surfkl\u00e4desf\u00f6retaget Reef som byggde in en kapsyl\u00f6ppnare i sulan p\u00e5 sina flip-flop-skor. Utan att g\u00f6ra reklam f\u00f6r sj\u00e4lva kapsylen s\u00e5 blev det \u00e4nd\u00e5 just kapsyl\u00f6ppnaren som gjorde just den skon till f\u00f6retagets &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1260"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1260"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1260\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}