{"id":1250,"date":"2006-12-14T16:36:49","date_gmt":"2006-12-14T15:36:49","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2006\/12\/14\/personalvetardagen"},"modified":"2006-12-14T16:36:49","modified_gmt":"2006-12-14T15:36:49","slug":"personalvetardagen","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1250","title":{"rendered":"Personalvetardagen"},"content":{"rendered":"<p>Jag f\u00f6rel\u00e4ste idag om storytelling och f\u00f6retagskultur p\u00e5 Stockholms universitet. Det var stockholmsstudenternas personalvetardag i Aula Magna&#8230;<\/p>\n<p><!--more--><br \/>\n&#8230;F\u00f6rutom att tala om det faktum att ber\u00e4ttelserna \u00e4r ett kapital som finns i varje organisation och att m\u00e4nniskorna \u00e4r traditionsb\u00e4rare, ibland utan att sj\u00e4lva f\u00f6rst\u00e5 det, s\u00e5 betonade jag v\u00e4rdet av att skicka ber\u00e4ttelser som merv\u00e4rden med produkter och tj\u00e4nster.<br \/>\nVad \u00e4r det mer \u00e4n priset som f\u00e5r oss att v\u00e4lja den ena eller andra leverant\u00f6ren av kilowattimmar? Eller det ena eller andra bensinbolaget? Ibland \u00e4r det faktiskt, sa jag till personalvetarna, s\u00e4ljarens personalpolitik som kan f\u00e5 mig att v\u00e4lja just dem.<br \/>\nMen d\u00e5 m\u00e5ste s\u00e4ljaren ber\u00e4tta.<br \/>\nN\u00e4r jag t ex h\u00f6rde att Statoil korades till Sveriges b\u00e4sta arbetsgivare s\u00e5 blev jag mer attraherad av deras bensin. Och det viktigaste argumentet den g\u00e5ngen var faktiskt personalpolitiskt. Det fick mig att dras till just Statoilpumpen.<br \/>\nDet d\u00e4r f\u00f6rstod de unga HR-proffsen. Det \u00e4r ju ocks\u00e5 de som ska f\u00f6rvalta humankapitalet p\u00e5 morgondagens arbetsmarknad. D\u00e5 ska de f\u00f6rst\u00e5s ocks\u00e5 inse att organisationens egna sanna ber\u00e4ttelser om sig sj\u00e4lva \u00e4r guld v\u00e4rda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jag f\u00f6rel\u00e4ste idag om storytelling och f\u00f6retagskultur p\u00e5 Stockholms universitet. Det var stockholmsstudenternas personalvetardag i Aula Magna&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1250"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1250"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1250\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}