{"id":1158,"date":"2006-09-20T09:54:22","date_gmt":"2006-09-20T08:54:22","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2006\/09\/20\/handelser-pa-saab"},"modified":"2006-09-20T09:54:22","modified_gmt":"2006-09-20T08:54:22","slug":"handelser-pa-saab","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1158","title":{"rendered":"H\u00e4ndelser p\u00e5 Saab"},"content":{"rendered":"<p>I dag har jag haft en sk\u00f6rdefest av stories tillsammans med en grupp kommunikat\u00f6rer p\u00e5 f\u00f6rsvarsindustrikoncernen Saab. Vi b\u00f6rjade f\u00f6r n\u00e5gra veckor sedan med&#8230;<\/p>\n<p><!--more--><br \/>\n&#8230;en inledande insprirations\u00f6f\u00f6rel\u00e4sning. Sen fick kommunikat\u00f6rerna uppdraget att utifr\u00e5n mina anvisningar g\u00e5 till sina respektive enheter och leta stories.<br \/>\nI en s\u00e5 faktaintensiv och delvis sluten v\u00e4rld var det en utmaning att g\u00e5 fr\u00e5n traditionell faktaredovisning till ett befolkat, bitvis emotionellt, ber\u00e4ttande om specifika h\u00e4ndelser som i ett enda slag visar viktiga f\u00f6retagskulturella och kompetensstinna h\u00e4ndelser.<br \/>\nVi diskuterade hur man i Corporate Storytelling g\u00e5r fr\u00e5n det \u00f6vergripande generella redovisandet till det mer h\u00e4ndelsebundna ber\u00e4ttandet.<br \/>\nSaab \u00e4r f\u00f6rst\u00e5s sp\u00e4ckat med ber\u00e4ttelser och Maria Ottosson, chef f\u00f6r Communication Center, ska nu leda sina kommunikat\u00f6rer vidare i ett storytellingprojekt i Saab Technologies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I dag har jag haft en sk\u00f6rdefest av stories tillsammans med en grupp kommunikat\u00f6rer p\u00e5 f\u00f6rsvarsindustrikoncernen Saab. Vi b\u00f6rjade f\u00f6r n\u00e5gra veckor sedan med&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1158"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1158"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1158\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}