{"id":1106,"date":"2006-07-05T15:32:37","date_gmt":"2006-07-05T14:32:37","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2006\/07\/05\/ikea-fick-stora-informationspriset"},"modified":"2006-07-05T15:32:37","modified_gmt":"2006-07-05T14:32:37","slug":"ikea-fick-stora-informationspriset","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1106","title":{"rendered":"Ikea fick Stora Informationspriset"},"content":{"rendered":"<p>Ikea fick i v\u00e5ras Stora Informationspriset 2005 av Sveriges Informationsf\u00f6rening bl a f\u00f6r att man byggt sin f\u00f6retagskultur med tydliga k\u00e4rnv\u00e4rden p\u00e5 ett l\u00e5ngsiktigt och planerat s\u00e4tt. I f\u00f6rra veckan ber\u00e4ttar Informationsf\u00f6reningen vidare om&#8230;<\/p>\n<p><!--more--><br \/>\n&#8230;Ikeas ambiti\u00f6sa storytellingprojekt under namnet Ikea Stories som jag tidigare har ber\u00e4ttat om h\u00e4r p\u00e5 storytellers.se<br \/>\n&#8211; Projektet \u00e4r en blandning av stort och sm\u00e5tt b\u00e5de fr\u00e5n specialister och generalister, kommenterar Eva St\u00e5hl, pressansvarig p\u00e5 Ikea Svenska f\u00f6rs\u00e4ljnings AB.<br \/>\nBer\u00e4ttelserna samlas i trycksaker, dvd:er och i ett digitalt bibliotek p\u00e5 Ikeas intran\u00e4t.<br \/>\nInformationsf\u00f6reningen r\u00e4knar upp andra f\u00f6retag och organisationer som anv\u00e4nder sig av storytelling. Det \u00e4r, menar f\u00f6reningen, SAS, V\u00e4gverket, Nike, Astra Zeneca och Sveriges Rese- och Turistr\u00e5d ( numera Visit Sweden ).<br \/>\nDe uppr\u00e4knade har, alla utom Nike, anlitat Matts Heijbel p\u00e5 ett eller annat s\u00e4tt i Corporate Styorytellingsammanhang. Detta finns att l\u00e4sa i de djupare arkiven h\u00e4r p\u00e5 storytellers.se<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea fick i v\u00e5ras Stora Informationspriset 2005 av Sveriges Informationsf\u00f6rening bl a f\u00f6r att man byggt sin f\u00f6retagskultur med tydliga k\u00e4rnv\u00e4rden p\u00e5 ett l\u00e5ngsiktigt och planerat s\u00e4tt. I f\u00f6rra veckan ber\u00e4ttar Informationsf\u00f6reningen vidare om&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1106"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1106"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1106\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}