{"id":1100,"date":"2006-06-20T18:44:57","date_gmt":"2006-06-20T17:44:57","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2006\/06\/20\/taxistories"},"modified":"2006-06-20T18:44:57","modified_gmt":"2006-06-20T17:44:57","slug":"taxistories","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1100","title":{"rendered":"Taxistories"},"content":{"rendered":"<p>Jag har idag talat p\u00e5 Svenska Taxif\u00f6rbundets Kongress och sommarkonferens. Jag talade om Corporate Storytelling som metod att befolka ett gemensamt f\u00f6rvaltat varum\u00e4rke, i det h\u00e4r fallet Taxi, som en branschorganisation f\u00f6rvaltar. Taxi  med 114 miljoner googletr\u00e4ffar \u00e4r ett av de internationellt mest spridda varum\u00e4rkena. Kongressdeltagarna visade sig i den avslutande enk\u00e4ten vara \u00f6vertygade om ber\u00e4ttelsernas betydelse.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jag har idag talat p\u00e5 Svenska Taxif\u00f6rbundets Kongress och sommarkonferens. Jag talade om Corporate Storytelling som metod att befolka ett gemensamt f\u00f6rvaltat varum\u00e4rke, i det h\u00e4r fallet Taxi, som en branschorganisation f\u00f6rvaltar. Taxi med 114 miljoner googletr\u00e4ffar \u00e4r ett av de internationellt mest spridda varum\u00e4rkena. Kongressdeltagarna visade sig i den avslutande enk\u00e4ten vara \u00f6vertygade om&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1100"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1100"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1100\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}