{"id":1052,"date":"2006-04-24T11:48:06","date_gmt":"2006-04-24T10:48:06","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2006\/04\/24\/story-at-astrazeneca"},"modified":"2006-04-24T11:48:06","modified_gmt":"2006-04-24T10:48:06","slug":"story-at-astrazeneca","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1052","title":{"rendered":"Story \u00e5t AstraZeneca"},"content":{"rendered":"<p>Jag har i samarbete med AstraZeneca experimenterat med skapelseber\u00e4ttelser kring en speciell och mycket framg\u00e5ngsrik medicin.<\/p>\n<p><!--more--><br \/>\nVi letade fram n\u00e5gra avg\u00f6rande visioner och verkliga h\u00e4ndelser kring just den h\u00e4r produkten. Vi befolkade scenerna och f\u00f6ljde sedan medicinen via testerna fram till de m\u00e4nniskor som idag har f\u00e5tt en b\u00e4ttre livskvalitet.<br \/>\nVar fanns de avg\u00f6rande besluten och dramatiska konfrontationerna? Det vill s\u00e4ga de steg i verkligheten som b\u00e4ddar f\u00f6r en fungerande dramaturgi. Var finns de avg\u00f6rande v\u00e4ndningarna?<br \/>\nI l\u00e4kemedelsbranschen finns hela tiden, som ram, dramatiken kring h\u00e4lsa och sjukdom. Hopp och f\u00f6rtvivlan. Vetenskap och vision. Kort sagt, l\u00e4kemedelsv\u00e4rlden \u00e4r sp\u00e4nnande f\u00f6r storytelling men ocks\u00e5 sv\u00e5r med tanke p\u00e5 de vetenskapliga kraven.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jag har i samarbete med AstraZeneca experimenterat med skapelseber\u00e4ttelser kring en speciell och mycket framg\u00e5ngsrik medicin.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1052"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1052"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1052\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}