{"id":1046,"date":"2006-04-18T09:53:13","date_gmt":"2006-04-18T08:53:13","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2006\/04\/18\/hos-hr-pa-stockholms-universitet"},"modified":"2006-04-18T09:53:13","modified_gmt":"2006-04-18T08:53:13","slug":"hos-hr-pa-stockholms-universitet","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1046","title":{"rendered":"Hos HR p\u00e5 Stockholms universitet"},"content":{"rendered":"<p>I morgon ska jag ge HR-studenterna p\u00e5 Stockholms universitet en dragning kring kommunikation med tonvikt p\u00e5 Corporate Storytelling. HR-m\u00e4nniskorna \u00e4r s\u00e5 kallade personalvetare dvs blivande personalchefer m m.<\/p>\n<p><!--more--><br \/>\nHR-v\u00e4rlden \u00e4r ofta lite tr\u00f6g i starten och har mindre budgetar f\u00f6r satsningar p\u00e5 s\u00e5nt som Corporate Storytelling. Men jag \u00e4r \u00f6vertygad om att HR-m\u00e4nniskorna ute i arbetslivet kommer ig\u00e5ng n\u00e4r de f\u00f6rst\u00e5r v\u00e4rdet av att f\u00f6rvalta och s\u00e4tta fart p\u00e5 ber\u00e4ttarkapitalet, inte minst i rekryteringssammanhang.<br \/>\nInternationellt associeras Corporate Storytelling i regel starkt med knowledge management. En av de fr\u00e4msta internationella p\u00e5 omr\u00e5det Corporate Storytelling, Steve Denning, b\u00f6rjade faktiskt med metoden n\u00e4r han arbetade som Knowledge Manager p\u00e5 V\u00e4rldsbanken i slutet av 90-talet.<br \/>\nHan f\u00f6rundrades \u00f6ver att V\u00e4rldsbanken med en s\u00e5n enorm kommunikationsbudget och s\u00e5 mycket samlat kunnande inte lyckades f\u00e5 omv\u00e4rlden att f\u00f6rst\u00e5 vad de kunde och h\u00f6ll p\u00e5 med. Han b\u00f6rjade d\u00e5 ber\u00e4tta korta ber\u00e4ttelser som dramaturgiskt gjorde V\u00e4rldsbankens roll synlig.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I morgon ska jag ge HR-studenterna p\u00e5 Stockholms universitet en dragning kring kommunikation med tonvikt p\u00e5 Corporate Storytelling. HR-m\u00e4nniskorna \u00e4r s\u00e5 kallade personalvetare dvs blivande personalchefer m m.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1046"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1046"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1046\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}