{"id":1042,"date":"2006-04-10T15:19:10","date_gmt":"2006-04-10T14:19:10","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2006\/04\/10\/ide-strategi-dramaturgi"},"modified":"2006-04-10T15:19:10","modified_gmt":"2006-04-10T14:19:10","slug":"ide-strategi-dramaturgi","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1042","title":{"rendered":"Id\u00e9, strategi &amp; dramaturgi"},"content":{"rendered":"<p>Jag f\u00e5r n\u00e4stan dagligen fr\u00e5gor om Corporate Storytelling. Vad det \u00e4r och vad det inte \u00e4r. Och hur det ska utf\u00f6ras. En del tycks mena att en bra story r\u00e4cker. Sen \u00e4r det storytelling. Jag kr\u00e4ver mer \u00e4n s\u00e5.<\/p>\n<p><!--more--><br \/>\nCorporate Storytelling \u00e4r n\u00e5got man satsar p\u00e5 f\u00f6r att man har en id\u00e9 och en strategi f\u00f6r hur man ska kunna bygga denna id\u00e9 vidare. Eller s\u00e5 ska man medvetet s\u00f6ka ber\u00e4ttelser som adderar merv\u00e4rden till ens varor eller tj\u00e4nster.<br \/>\nDet handlar allts\u00e5 inte bara om att hitta n\u00e5gra ber\u00e4ttelser som ber\u00e4ttar om vilka man \u00e4r och varf\u00f6r man finns.<br \/>\nCorporate Storytelling anv\u00e4nds medvetet. Det beh\u00f6ver vila p\u00e5 en strategi som man f\u00f6rs\u00f6ker fylla med inneh\u00e5ll genom en speciell dramaturgi.<br \/>\nL\u00e5t oss s\u00e4ga att vi har strategin att med hj\u00e4lp av viktiga kulturb\u00e4rande ber\u00e4ttelser f\u00f6rs\u00f6ka implementera v\u00e5r v\u00e4rdegrund i organisationen f\u00f6r att den v\u00e4gen bidra till organisationens m\u00e5luppfyllelse. D\u00e5 beh\u00f6ver vi leta fram de ber\u00e4ttelser som kan g\u00f6ra en del av jobbet.<br \/>\nN\u00e4r vi har hittat dessa ber\u00e4ttelser m\u00e5ste vi f\u00f6rpacka dem p\u00e5 ett vettigt dramaturgiskt s\u00e4tt s\u00e5 att de kan g\u00f6ra det jobb som vi vill att de ska g\u00f6ra.<br \/>\nCorporate Storytelling handlar allts\u00e5 om id\u00e9, strategi &amp; dramaturgi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jag f\u00e5r n\u00e4stan dagligen fr\u00e5gor om Corporate Storytelling. Vad det \u00e4r och vad det inte \u00e4r. Och hur det ska utf\u00f6ras. En del tycks mena att en bra story r\u00e4cker. Sen \u00e4r det storytelling. Jag kr\u00e4ver mer \u00e4n s\u00e5.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1042"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1042"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1042\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}