{"id":1000,"date":"2006-03-03T10:51:17","date_gmt":"2006-03-03T09:51:17","guid":{"rendered":"http:\/\/heijbel.wordpress.com\/2006\/03\/03\/storyn-satter-priset"},"modified":"2006-03-03T10:51:17","modified_gmt":"2006-03-03T09:51:17","slug":"storyn-satter-priset","status":"publish","type":"post","link":"https:\/\/storytellers.se\/?p=1000","title":{"rendered":"Storyn s\u00e4tter priset"},"content":{"rendered":"<p>Priset p\u00e5 en produkt eller en tj\u00e4nst kan p\u00e5verkas av vilken ber\u00e4ttelse man skickar med den. Det \u00e4r en av grundpelarna i hela resonemanget om Corporate Storytelling. Storyn kan ge ett merv\u00e4rde. En fiskkonserv med ber\u00e4ttelsen om vem som tog upp fisken kan h\u00f6ja priset p\u00e5 fiskburken j\u00e4mf\u00f6rt med burken som \u00e4r just bara en fiskkonserv utan story. Ett f\u00e4rskt praktexempel p\u00e5 dessa krafter \u00e4r ber\u00e4ttelsen om den d\u00f6de p\u00e5ven Johannes Paulus II:es polsktillverkade 50-talsbil.<\/p>\n<p><!--more--><br \/>\nN\u00e4r f\u00f6rre p\u00e5vens bil, en FSO Warszawa M20, bj\u00f6ds ut p\u00e5 Christie\u00b4s auktioner f\u00f6r en tid sedan stannade budgivningen p\u00e5 n\u00e4stan 600.000 kronor. Detta f\u00f6r en gammal risig 50-talsskrotbil fr\u00e5n \u00f6st som st\u00e5tt i en lada sen 70-talet.<br \/>\nP\u00e5ven hade k\u00f6pt den ny 1958.<br \/>\nF\u00e5 skulle vilja ha en s\u00e5n bil \u00e4ven om den hade varit i nyskick. Snacka om att storyn s\u00e4tter priset.<br \/>\nNu n\u00f6jde sig inte den polske s\u00e4ljaren &#8211; som f\u00f6r \u00f6vrigt hade f\u00e5tt bilen till sk\u00e4nks. Han hade hoppats p\u00e5 tv\u00e5 miljoner, s\u00e5 bilen \u00e4r fortarande os\u00e5ld.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Priset p\u00e5 en produkt eller en tj\u00e4nst kan p\u00e5verkas av vilken ber\u00e4ttelse man skickar med den. Det \u00e4r en av grundpelarna i hela resonemanget om Corporate Storytelling. Storyn kan ge ett merv\u00e4rde. En fiskkonserv med ber\u00e4ttelsen om vem som tog upp fisken kan h\u00f6ja priset p\u00e5 fiskburken j\u00e4mf\u00f6rt med burken som \u00e4r just bara en&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1000"}],"collection":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1000"}],"version-history":[{"count":0,"href":"https:\/\/storytellers.se\/index.php?rest_route=\/wp\/v2\/posts\/1000\/revisions"}],"wp:attachment":[{"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storytellers.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}